Consider your everyday multiple choice question. Since there are predefined categories a respondent must choose from, it is considered descriptive research. These questions will not give the unique insights on the issues like exploratory research would. Instead, grouping the responses into predetermined choices will provide statistically inferable data. Like descriptive research, causal research is quantitative in nature as well as preplanned and structured in design.
For this reason, it is also considered conclusive research. Causal research differs in its attempt to explain the cause and effect relationship between variables. This is opposed to the observational style of descriptive research, because it attempts to decipher whether a relationship is causal through experimentation.
In the end, causal research will have two objectives: For example, a cereal brand owner wants to learn if they will receive more sales with their new cereal box design.
Instead of conducting descriptive research by asking people whether they would be more likely to buy their cereal in its new box, they would set up an experiment in two separate stores. One will sell the cereal in only its original box and the other with the new box. Taking care to avoid any outside sources of bias , they would then measure the difference between sales based on the cereal packaging. Did the new packaging have any effect on the cereal sales?
The purpose is to find out ideas and information. It is one of the fastest and least expensive means to discover hypotheses. There is enormous quantity of information available in libraries, via internet sources, in commercial data bases, and so on.
The literature search may include newspapers, magazines, trade literature, academic literature, or published statistics from research organizations or governmental agencies Census Bureau. These people could be professionals or persons outside the organisation. The approach adopted should be highly unstructured, so that the participant can give divergent views. Depth interviews are widely used to tap the knowledge and experience of individuals with information strongly related the situation or opportunity at hand.
Anybody with related information is a potential candidate for a depth interview, such as existing clients, members of the target market, executives and supervisors of the client organization, sales representatives, suppliers, retailers, and so on.
Yet another frequently used method in exploratory research is the focus group. In a focus group, only a few people are brought together to study and talk over some theme of interest. The discussion is directed by a moderator who is in the room with the focus group participants. While choosing these individuals, care must be taken to see that they should have a common background and have comparable experiences in buying. This is certainly needed since there should not be a conflict among the group members on the common problems that are being talked about.
Types of Exploratory Research Design Some of the more popular methods of exploratory research design include literature searches, depth interviews, focus groups, and case analyses. Literature Search: It is one of the fastest .
Types of exploratory research design 1. Marketing Research Presented by Zara Imran MSBA I & II, MBA V & VI Dated: May 18, Time: pm till pm 2.
Exploratory Research Methods. You may wonder how you can explore a topic if there is little information about it. There are several methods that are used in exploratory research. Researchers may use primary or secondary research, or . Exploratory research, as the name implies, intends merely to explore the research questions and does not intend to offer final and conclusive solutions to existing problems. This type of research is usually conducted to study .
Exploratory research is used when the topic or issue is new and when data is difficult to collect. Exploratory research is flexible and can address research questions of all types (what, why, how). Exploratory research is often used to generate formal hypotheses. Explanatory Research Definition, Types, Comparison, Advantages, disadvantages. Add Comment. Purpose of Explanatory Research: Exploratory researchers are normally led when an issue is not obviously characterized. It permits the agent to familiarize with the issue or idea to be examined, and conceivably create theories .