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❶Having a good exploratory research project may be able to help you find a new innovative product that will take the market by storm.

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Use 'exploratory research' in a Sentence
Key Differences Between Exploratory and Descriptive Research
Content: Exploratory Research Vs Descriptive Research

The Internet allows for research methods that are more interactive in nature. When research aims to gain familiarity with a phenomenon or to acquire new insight into it in order to formulate a more precise problem or to develop a hypothesis, exploratory studies also known as formulative research come in handy.

If the theory happens to be too general or too specific, a hypothesis cannot be formulated. Therefore, a need for an exploratory research may be realized and instituted to gain experience that may help in formulating a relevant hypothesis for more definite investigation. The results of exploratory research are not usually useful for decision-making by themselves, but they can provide significant insight into a given situation. Although the results of qualitative research can give some indication as to the "why", "how" and "when" something occurs, they cannot reveal "how often" or "how many".

Exploratory research is not typically generalizable to the population at large. Social exploratory research "seeks to find out how people get along in the setting under question, what meanings they give to their actions, and what issues concern them. The goal is to learn 'what is going on here? Earl Babbie identifies three purposes of social-science research: Applied research in administration is often exploratory because there is need for flexibility in approaching the problem.

In addition there are often data limitations and a need to make a decision within a short time period. Qualitative research methods such as case study or field research are often used in exploratory research.

Exploratory research or formulative research: The objective of exploratory research is to gather preliminary information that will help define problems and suggest hypotheses. The objective of descriptive research is to describe the characteristics of various aspects, such as the market potential for a product or the demographics and attitudes of consumers who buy the product. By the term descriptive research, we mean a type of conclusive research study which is concerned with describing the characteristics of a particular individual or group.

It includes research related to specific predictions, features or functions of person or group, the narration of facts, etc. The descriptive research aims at obtaining complete and accurate information for the study, the method adopted must be carefully planned. The researcher should precisely define what he wants to measure?

How does he want to measure? He should clearly define the population under study. It uses methods like quantitative analysis of secondary data, surveys, panels, observations, interviews, questionnaires, etc. Descriptive Research concentrates on formulating the research objective, designing methods for the collection of data, selection of the sample, data collection, processing, and analysis, reporting the results. The difference between exploratory and descriptive research can be drawn clearly on the following grounds:.

Therefore exploratory research results in insights or hypothesis, regardless of the method adopted, the most important thing is that it should remain flexible so that all the facets of the problem can be studied, as and when they arise. Conversely, descriptive research is a comparative design which is prepared according to the study and resources available. Such study minimises bias and maximises reliability. The material you sent have been so useful in my study,Keep it up To me as as a Masters scholar I appriciate.

Your email address will not be published. Save my name, email, and website in this browser for the next time I comment. When setting up your focus groups remember to find a good mix of nurses based on different descriptors like age, years employed, gender, location of work, etc. Glad to hear you liked the topic sha sha! I will try to satiate your appetite for research design topics by pumping out more articles! Hi Mr Rick First of all , I would like to thank you for the insights you provide us with , concerning the exploratory research.

Sounds like some interesting research! I think you would benefit from solidifying your research objectives! Here is a link to a great article about how to build your research objectives:. Your email address will not be published.

Privacy Policy Terms and Conditions. And 4 Ways to Implement it in Your Research! The following two tabs change content below. Latest posts by FluidSurveys Team see all. October 18, at 5: October 20, at 2: October 21, at January 26, at 5: January 26, at February 19, at February 19, at 1: February 24, at 7: February 24, at April 11, at 3: April 13, at


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Exploratory research (or ER) is an examination into a subject in an attempt to gain further insight. With ER, a researcher starts with a general idea and uses research as a tool to identify issues that could be the focus of future research.

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Exploratory research is research conducted for a problem that has not been studied more clearly, intended to establish priorities, develop operational definitions and improve the final research design.

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An exploratory research project is an attempt to lay the groundwork that will lead to future studies or to determine if what is being observed might be explained by a currently existing theory. Most often, exploratory research lays the initial groundwork for future research. Definition of exploratory research: Investigation into a problem or situation which provides insights to the researcher. The research is meant to provide details where a small amount of information exists.

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Exploratory research design does not aim to provide the final and conclusive answers to the research questions, but merely explores the research topic with varying levels of depth. It has been noted that “exploratory research is the initial research, which forms the basis of more conclusive research. 1 RESEARCH DESIGN AND EXPLORATORY RESEARCH Assist. Prof. Dr. Özge Özgen Research Methodology Exploratory Research • How well is your problem defined? • If not well defined: –Exploratory •Used to clarify/define a problem •Manager tells you “sales just aren’t what we.